Some of you may know that I used to work for a company in Utah called inside|sales. You can see some of the collateral and branding I did for them a couple years ago on my site.
Anyways, they got in touch with me about a month or so ago to do some posters for them. The concept behind them is tying their achievements in their sphere of influence to great world leaders/innovators of the past. Lets get past the moral issues of making a claim like that—another conversation entirely. These are basically in-house propaganda posters to try to sell the "vision" to the employees. So, such bold (or blasphemous) claims kinda slide a little under that kind of setting and use. And, really, without getting too much into their story, lets just say that the stretch may not be as ridiculous as it seems right off the bat.
ANYWAYS. here are some of the illustrations (in order of completed-ness). Click on them to see some details since they're probably going to be pretty small here.
Any thoughts on these? The artistic concept behind them is kind of a fusion of Russian Constructivism and Web 2.0/2010 tech-style. And here's the precedent:
So, I feel pretty good about the illustrations. But I'm struggling on the accompanying typography.
I feel like the type should be pretty contemporary, almost verging on "trendy" and I've been looking to a lot of NIKE ads and design for inspiration. I have 7 different directions that are really rough at this point, but I'd love to get some feedback on them.
And a couple implemented into the design…
Any thoughts, critiques, suggestions you can offer would be great. really appreciate them from the other project…