Friday, September 3, 2010

insideSales posters

Some of you may know that I used to work for a company in Utah called inside|sales. You can see some of the collateral and branding I did for them a couple years ago on my site.
Anyways, they got in touch with me about a month or so ago to do some posters for them. The concept behind them is tying their achievements in their sphere of influence to great world leaders/innovators of the past. Lets get past the moral issues of making a claim like that—another conversation entirely. These are basically in-house propaganda posters to try to sell the "vision" to the employees. So, such bold (or blasphemous) claims kinda slide a little under that kind of setting and use. And, really, without getting too much into their story, lets just say that the stretch may not be as ridiculous as it seems right off the bat.
ANYWAYS. here are some of the illustrations (in order of completed-ness). Click on them to see some details since they're probably going to be pretty small here.

Any thoughts on these? The artistic concept behind them is kind of a fusion of Russian Constructivism and Web 2.0/2010 tech-style. And here's the precedent:
So, I feel pretty good about the illustrations. But I'm struggling on the accompanying typography.
I feel like the type should be pretty contemporary, almost verging on "trendy" and I've been looking to a lot of NIKE ads and design for inspiration. I have 7 different directions that are really rough at this point, but I'd love to get some feedback on them.
And a couple implemented into the design…

Any thoughts, critiques, suggestions you can offer would be great. really appreciate them from the other project…


  1. Hey Cole, I really like the illustrations. I love the typographic textures too. They look great.

    As far as the new type goes, I actually like both that you've tried so far. I think 7 reads a little better. The other one feels a little too chunky, but I still like it. I think something like 3 is a good weight and would probably work well. I like the simplicity of 2, but that might be too thin? Not sure. I'd have to see it.

    Good work. I dig them.

  2. Cole

    I think the new posters are working except the Gandhi one. I think you should try working on eliminating some of the white. Might be hard since it is the rope he wears but maybe you can still highlight it without using so much of it. All the other poster work collectively because of the minimal white.